Google Schmoogle

This is such a misleading and provocative bit of reporting that is so typical of CNN. For one to conclude from hit statistics that “porn is 300% more popular than searches” echoes more of junior high pubescence than mature thought.

Of course Search Web sites are going to have lower hit rates than Content sites. This is like saying a Road Atlas is for people who can’t read because only one page is a written index of the maps that make up the other 99.999% of the Atlas.

People go to search pages to FIND things. When was the last time you Googled something and went to page 30 of the Search results? Most people find what they are looking for, within a page or two. They end up going to a content-based Web site where they spend 10 minutes and hit 20 different pages.

This is nothing more than “a tale told by an idiot, full of sound and fury, signifying nothing.” (Macbeth. Act 5. Scene V).

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