Liquor in the front

May 10, 2005

A study from the University of Missouri-Columbia finds that men who associate sex with liquor can get turned on just hearing about booze.

150 male undergrads with wildly active imaginations and probably alcoholic but not really because they only drink when they’re with friends or pets or going to take a shower ere shown a series of letters on a screen and asked whether they formed words. What they didn’t know was that they were also being shown words like “beer” and “keg” and “I was so drunk last night that…” Then they were shown photos of 21 young women and rated them for attractiveness.

Students who reported that liquor makes them horny were more likely to display beer goggles than those who lied about getting drunk and not having sex. Researchers say they don’t know exactly why or what it means, but that it suggests a link between memory and alcohol that is “remarkably subtle and far-reaching.”

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Posted on May 10, 2005 at 03:57PM • 0 Comments • Permalink • Read more in All-nude Review!

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