High fuel costs are eating the airlines alive, causing the already in-bankruptcy fliers to go deeper into the red, and the just-making it guys to try to find more ways to lure passengers into their emptier planes.
JetBlue’s answer is to offer overnight passenger kits to red-eye fliers travelling between coasts. The Shut-Eye service offers Bliss Spa packs with eye masks, earplugs, moisturizer and lip balm so that you can relax into the company’s leather seats, settle in for a 6-hour overnight flight and awaken refreshed, envigorated and moistened.
If they really want to make passengers happy, I think the U.S. carriers ought to take a page from Virgin Air’s manual and offer Mile High Club Seating on selected flights. As long as one gets to choose one’s seating companion, of course.
Posted on April 4, 2006 at 12:06PM 0 Comments Permalink Read more in link
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