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Rosie Mestel of the L.A. Times takes six pages to tell you everything you ever wanted to know about sugar replacements, but never knew you wanted to know it.
For example, artificial sweetners are a $1 billion market in the U.S. alone, and there are currently only five available, of which sucralose (400 times sweeter than sugar) is the most popular and neotame (7,000-13,000 times sweeter) is the newest. As you would expect, the Sugar Association hates fake sugar and calls them all a bunch of liars, LIARS, and other not-so-sweet names. The Times also includes a helpful sweetness timeline starting on page 5, telling me that saccharin was accidentally discovered in 1879, and the first diet soft drink was No-Cal, a sugar-free ginger ale.
What does the future of non-fattening sweetness taste like? Pretty much like it does now, but they’re working on getting a non-sugar sweetner to have the same chemical properties as sugar so that when you cook with it, the right sort of textures and crispy carmelizing things happen.
Posted on August 8, 2005 at 02:30PM • 0 Comments • Permalink • Read more in Science Friction
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